Tuesday, July 7, 2009

Fake branded goods being sold in Bangalore

Many shops in Bangalore are illegally selling fake products under international brand names such as Reebok, Adidas, Puma and Nike. The shop owners replicate the logos and the design of these brands so perfectly that it looks original.

Many SHOPS in Bangalore are violating the Trade Marks Act by selling fake products under international brand names such as Reebok, Adidas, Puma and Nike.


Pick and Move, a store at Brigade Road keeps fake shirts, t-shirts and caps of brands such as Levis, Nike, Lee and Pepe. Mohammed Mosim, an employee at the shop said, “Of course, these are fake brand clothes. We produce these.”

Today's Bazaar, another garment shop at Brigade Road, which attracts a lot of customers, has many fake branded clothes and accessories for sale. Abdul, the shop owner said, “We get the clothes from Tirpur in Tamil Nadu, where such clothes are manufactured and exported. We buy them in bulk and earn 50 to 60 per cent profit.”

The shop owners replicate the logos and the design of these brands so perfectly that it looks original to an unsuspecting customer. These items can be bought for Rs 250 to Rs 400 in these shops, whereas the prices of the original items start from Rs 1000.

SN Siddaramappa, the Deputy Commissioner of Police (Crime), said that not only the City Crime Branch, even the area police inspector can go and check shops for fake branded goods. He said that the police constables report them if shopowners sell fake brands.

“We generally go for raids and seize the duplicated material, anywhere, at anytime. We also inform the company. But the company should come and cooperate with us if they know their brands are counterfeited,” said Siddaramappa.

Abhi Pradhan, Store Manager of Lee Store, Brigade Road, said that if they come to know that fake brands are being sold, he reports it to the area manager.

“We inform the legal department, later they do all the proceedings,” said Harjeet Gora, Stores Operation Manager, Adidas Regional Office.

“First we see the brand, if it is fake then we lodge the complaint and find out the root cause why it is happening,” said BG Suresh, Regional Head, Store Operations. He said that selling of fake products hampers the brand image.

“Curbing raids has not resulted in the desired effects,” said Saptrishi, a loyal customer of Levi's jeans, who has been buying original Levi's jeans since three years.

“In August, there was one case being registered under the Trade Mark Act, 1999. But the problem we are facing is that companies don't approach us,” said Siddaramappa.

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